This is a proposal of how we intend to promote the Apache CloudStack incubating in the Apache Software Foundation at appropriate open source and cloud computing events. It is our intent to conduct these events while adhering to the Apache Third Party Branding Policy, version 1.0. 

Mission

In the interest of educating users on the benefits of CloudStack, foster developers and share information on open source cloud computing we intend to exhibit, train and evangelize at events appropriate to our community. When we do so we will be doing so as individuals supporting the Apache CloudStack project incubating in the Apache sSoftware Foundation. Citrix will be glad to provide financial support for expo fees, give-ways (t-shirts, stickers, etc.) with the CloudStack logo but will keep strict separation between Apache CloudStack activities and Citrix promotion events.

Primarily these events will be organized and staffed by the pre-Apache community team but all members of the CloudStack community should feel welcome to participate. For the events listed below Citrix is willing to sponsor the event and provide the booth and staffing to support CloudStack.

If you are interested in helping with an event or want to conduct your own event and would like our assistance please let us know by emailing community@cloudstack.org.

Here are examples of pre-Apache CloudStack events we conducted in the past - http://cloudstack.org/about-cloudstack/cloudstack-events/pastevents.html

Goals 

  • Provide spark for additional contribution and participation in the Apache CloudStack project incubating in the Apache Foundation so that it can graduate to a bona fide top level project driven by a wide variety
  • Provide support for other community
  • Create templates for other community members to develop, promote and expand on existing programs to drive success of Apache CloudStack. 

Types of Events we Intend to Conduct

  • Meet-Ups - Local user groups to talk about using and deploying CloudStack with talks given by Apache CloudStack developers, community members and other complimentary technology partners (e.g. Apache CloudStack, Puppet, Chef, Scalr, Ceph, Gluster, etc.) Here is a list of the current CloudStack meet-up groups - https://cwiki.apache.org/confluence/display/CLOUDSTACK/Local+User+Groups
  • Linux and Open Source Fests - Conduct demos as part of the associated exhibition, submit talks and help organize BoFs. (e.g. SCALE, FOSDEM, OSCON)
  • Cloud Expos - Exhibit and deliver demos as part of the exhibition, submit talks, and participate in panel discussions on CloudStack
  • Online Events - Demos of Apache CloudStack incubating in the Apache Foundation with question and answers sessions attended by CloudStack contributors over GoToMeeting (will look at OpenMeetings but we have access to GTM for free)
  • Build a Cloud Days - Coalition of open source projects that can be combined to deliver infrastructure-as-a-service and are compatible with CloudStack. The events are conducted under community Build a Cloud Day "brand" and then delivered in collaboration with (Citrix typically underwrites the cost of the venue and lunch) examples of past
  • IRC meetings and Q&A sessions - Held online and staffed by knowledgeable CloudStack users to help new users from CloudStack.

Permissions and Approval 

Permission needed to conduct events should be obtained first from the PMC. For events organized by a single third party and doesn't fall under 

Citrix-Funded CloudStack Events 2013

  • Build an Open Source Cloud Day - Los Angeles, CA - February 22nd - Completed 
    • Expected attendance 70
    • Talk by Joe Brockmeier 
  • SCALE 11x - Los Angeles, CA - February 22-24 - Completed 
    • 2000 Attendees
    • Booth staffed by Joe Brockmeier, Clayton Weise, Mark Hinkle
    • Talks given by Clayton Weise during Build a Cloud Day and Joe Brockmeier
  • The Northeast GNU/Linuxfest - Cambridge, MA - March 16-17
    • Sponsorship Gold level
  • Devops Days Austin - Austin, TX - April 2-3
    • ~500 Attendees
    • Lanyard sponsorship (Donate the two tickets to be drawn from CloudStack Community)
  • Linux Foundation Collaboration Summit / LSF Summit - San Francisco, CA 
    • Sponsorship Silver level
    • Submit CloudStack talks - David Nalley, Joe Brockmeier, Mark Hinkle
  • CloudTech IV - Mountain View, CA April 20th
    • 300+ attendees
    • Booth staffed by John Kinsella and Ahmad Emneina
  • ChefConf 2013 - San Francisco, CA - April 24-26
    • Logo on lanyards
  • Linuxfest NW - Bellingham, WA April 27-28
    • Sponsorship Gold level 
    • Sponsor travel for Joe Brockmeier or David Nalley to give CloudStack talks
  • Enterprise End User Summit - New York City, NY - May 13-14
    • Logo on conference signage and website
    • Submit CloudStack talks - David Nalley, Joe Brockmeier, Mark Hinkle
  • Linuxtag - Berlin, Germany, May 22-25
    • Call for Projects open
  • LinuxCon/CloudOpen Japan - Tokyo, Japan - May 29-31
    • 10x15 booth staffed by Mark Hinkle, David Nalley
    • Sponsorship Platinum level
    • 1160 attendees
  • HPDC - NYC, June 17-21
    • Booth staffed by Sebastien Goasguen
    • Best Paper award
  • DevOps Days - Mountain View, CA - June 21-22
    • Sponsorship Gold level
    • 750 attendees
  • RMLL - Brussels, Belgium -July 6-11
    • Talk submitted by Sebastien Goasguen
  • OSCON 2013 - Portland, OR - July 22-26
    • 7000 attendees
    • Sponsorship Premier Diamond level
    • 20x20 booth staffed by Joe Brockmeier, Mark Hinkle
  • DebConf13 - Vanmarcus, Switzerland - August 11-18
    • Sponsorship Silver level
    • 250 attendees
  • LinuxCon North America/CloudOpen - New Orleans, LA - September 16-18 
    • Expo with 10x10 booth at LinuxCon NA/CloudOpen staffed by Mark Hinkle and David Nalley
    • 1090 attendees
  • LinuxCon Europe/CloudOpen - Edinburgh, UK - October 21-23
    • Expo with 10x10 booth staffed by Sebastien Goasguen, Joe Brockmeier
    • 1000+ attendees
  • USENIX LISA - Washington D.C - November 4-8
    • Sponsorship Premium level 
    • Build a Cloud Day - November 8th 
    • Exhibit with a 10x10 booth 
  • PuppetConf 2013 - Dates TBD
    • Exhibit 4' Pop-Up Booth
    • Handout Apache Branded T-Shirts
    • Exhibitors 
  • Ohio LinuxFest 2013 - Dates TBD
    • Exhibit with 10x10 booth
    • Submit CloudStack talks - David Nalley, Joe Brockmeier, Mark Hinkle
    • Giveaway CloudStack Branded Schwag

Other Events Organized by CloudStack community members 

  • Apache CloudStack Meet-up

2012 Sponsored CloudStack Events 

Below are the list of events we would like to undertake to promote the CloudStack project as it is incubating under the Apache Foundation. We are not seeking any financial assistance for these events. 

CloudStack Collaboration Conferences

For CloudStack Collaboration Conferences we'll get permission for the 

Expo Booth

We have the following materials to help facilitate the exhibitions. Upon graduation from the Apache CloudStack incubator we will rebrand as appropriate as Apache CloudStack. 

CloudStack Logo Usage 

Logos can be printed or used on websites at an size as long as the logo proportions are maintained. Logos can either be used in single color (white) or in two color with the word "cloud" in white(#000000) and the word "stack" in grey (#999999) 

In treatments where CloudStack is identified as Apache CloudStack with the feather the following treatment in a single-color is allowed. 

This treatment was approved for OSCON 2012 t-shirts by the Apache ConCom. 

CloudStack Branded Giveways
At events that CloudStack community attends we typically giveaway CloudStack branded merchandise - Tshirts, luggage tags, temporary tattoos. Here are examples of the types of giveaways we currently have

  • CloudStack stickers, USB keys and other small giveaways with the CloudStack logo 

T-shirts (Front - Rock,Paper, Scissors, Cloud):

T-shirt design for Apache CloudStack (Apache CloudStack):

T-Shirt design for Cloud Monkey T-Shirts:

Laptop Stickers

4" wide by 2" wide stickers back printed with the following - "CloudStack is an open source infrastructure-as-a-service platform, incubating in the Apache Software Foundation. CloudStack has been used to deploy private and public clouds on six continents by thousands of organizations." For more information visit - www.cloudstack.org





  • No labels