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This use case is very common today for many common users of Hive websites, mobile telephone services, online ad marketers. The user wants to join website access logs with geo-location information of ip addresses. This can be implemented as an interval join. Currently this use case is implemented by creating a custom UDF which performs the lookup. Compiling and deploying UDF’s is an error prone process and not a common task for most users of Hive.
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