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  1. It's got amazing traction in the press. Brand recognition is an IMMENSELY important advantage in this market. If you can get 100,000 people to whisper your name that's a big deal. When people remember it, that's even bigger. I spent years in the media industry and I can tell you what's happened in the first two weeks of Geronimo is very special. Throwing that traction away would be stupid.
  2. This project and this server will be a place of public accomodation accommodation used by people from all around the world. Everyone from members of powerful corporations and governments to tiny villages in Honduras will be able to use it to build web applications for FREE. Naming it in honor of Geronimo is the equivalent of naming an international airport after John F. Kennedy, Ronald Reagan or Cesar Vallejo. It is a mark of our highest respect.
  3. I don't associate his name with jumping out of an airplane or suicide. Anyone who does might consider spending less time in front of the television and take up gardening, yoga or base jumping.
  4. Pointy-haired bosses who don't see the business sense in Open Source are most likely not the future business leaders of the software industry, and we're not sycophantic toadies who live to serve them. If they're concerned about the name of their software because of it rings of a bad war movie or because it might impact on the appearance of their business, we probably can't help them anyway. If they're looking for the Vole, they know where to find it.
  5. The name is reported to have been democratically chosen by a majority of the initial project members after 2 weeks of discussion.

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