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You can use UTF-8 encoding for Hive data. However, other encodings are not supported (HIVE-7142 introduce encoding for LazySimpleSerDe, however, the implementation is not complete and not address all cases).
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Hive SQL
Are
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Hive SQL identifiers (e.g. table names, column names, etc) case sensitive?
No. Hive is case insensitive.
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select * from mytable where mycolumn = 3
What are the maximum allowed lengths for
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Hive SQL identifiers?
Importing Data into Hive
How do I import XML data into Hive?
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