This is the initial concept, there will be iterations and additions, such as website design, logo variations, etc.
The guidelines are just a rough draft on what they would be. Please leave a comment for feedback. I am happy to make changes that I think are reasonable.
Here is the basic design concept of the new website that would accompany the v.4 release. The texts are just improvised, more work needed here.
Updated (Version 2) 27.02.2013