Meeting Minutes: Publicity + Marketing Working Group NA/EU - Feb. 1
Attendees:
- Patrick McFadin
- Molly Monroy (Constantia)
- Diogenese Topper (Constantia)
- Melissa Logan (Constantia)
- Thomas Been
- Aaron Ploetz
- Cedrick Lunven
- Artem Chebotko
- Johnny Miller
- Nicholas Brackley
- John Glendenning
Intros
Goals - this was the forming meeting
Intent - monthly event at 8a PT
- Time zones - consider alternating between morning PT and afternoon PT to be inclusive of timezones. We’ll most likely hold an afternoon meeting to gauge APAC attendance and interest.
- Pacing - monthly per timezone, hour is ok, but if we can cover in 30 we will
- Should we open up pacing and timezone questions to broader community? Attendance on the call was not reflective of interest we received via email and slack
- We will record meetings & post on Planet Cassandra YouTube and make minutes available on comms page - we want complete transparency. We can also post to marketing ML. We can also post transcripts.
Topics:
- What other contributing companies have vested interest in this?
- Instaclustr
- Apple
- AWS
- Aiven
- Netflix
- Bloomberg
- Pythian
- Share LinkedIn, Discord, Reddit (https:/z/www.reddit.com/r/cassandra/) etc. groups to show where the community is right now
- FellowShip of the Rings discord group (20k+)
- Webchat group
- Linkedin group
- Jarkata Cassandra group (what’sapp)
- Meetup tour across EMEA ?
- We need a home - Planet Cassandra?
- With each company involved having admin access
Go Forward:
- Set and share agendas ahead of time and recruit folks who should be there,
- Where should we share agenda? Confluence? Google Doc?
- Community preference: Confluence, we can link to Google doc in Confluence.
- Topic for next meeting: What do you think is missing from community marketing/efforts right now?
- ACTION: Group to think about it and share
- Initial thoughts:
- Low engagement in meetups - in person and virtual but sense that meetup is mainly about meeting in person from time to time with supporting remote content
- Always the same 25 people at meetup groups - how do we expand the bubble? We need a meetup strategy. We need to get Cassandra content into adjacent groups - i.e. local MLOps group has 14k people in it.
- RUNNING LIST: AGENDA ITEMS FOR NEXT MEETING:
- What is our meetup strategy?
- How do we make sure our content is getting out there beyond our 4 walls? Speakers’ bureau strategy to complement.
- How do we get users sharing their stories to bridge our content into new communities?
- Communication channels. Reddit, Discord, Whatsapp, Slack
- What is our community home? Discuss Planet Cassandra
- Path / journey for new members
- Hero stories - world needs to understand what runs on Cassandra
- MVP program
- University programs
- Paths to careers with Cassandra
- What is our #1 goal?
- Cassandra is perceived for what it does today vs. what it did 10 yrs ago - world runs on Cassandra
Wrap up/Actions:
- Constantia and Patrick
- Create frameworks to share
- 2 wks we will have meeting in APAC time - we will add onto this agenda to ensure all POVs captures
- We will have agreed upon agenda for next meeting
- ALL
- Participate in conversation daily in Cassandra Events Slack channel
- Get on marketing mailing list
- Invite others in the C* ecosystem to join the call