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Theme | Name | Justification/remarks | Remarks | Google check (what does googling "Apache Xxx" currently return)? | US TM check? | EU TM check? | China TM check? | Canada TM check? | India TM check? | |
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Bridges | Bridging IT and business, bridging people in business (backoffice to strategy) bridging/linking systems | As a metaphor, this could appeals to both business and techies | ||||||||
Apache Bridge | Nice and simple, means something to business. | "Apache Bridge server errors", from the Apache HTTP Server error logs | ||||||||
Apache Span | bridges span things | |||||||||
Apache Reach | bridges reach across things | |||||||||
Apache Menai | A more interesting name, after the Menai Straits bridge in the UK | Too obscure? | ||||||||
Apache Telford | engineer, from the 18th century, designer of aforementioned Menai Bridge, mostly known for roads | is a metaphor with a civil engineer appropriate? | ||||||||
Apache Brunel | victorian engineer responsible for many bridges (as well as railways, ships etc) | is a metaphor with a civil engineer appropriate? | ||||||||
Empowerment | Empowerment being for both users and also developers. Also augmentation, gearing, "problem solving" (esp for users) are similar ideas. | Not a theme that other frameworks target, so perhaps a good USP | ||||||||
Apache Engelbart | Also, innovation (as well as honouring the innovator)
| Too obscure/easy to misspell? Our target audience (s/w architects) "We are like dwarfs sitting on the shoulders of giants" - Engelbart is one of them | ||||||||
Apache Farthing | A play on Penny Farthing and Steve Jobs 'A Bicycle for the Mind.' | The farthing was the small coin, penny was the big one. Might be confusing? | ||||||||
Apache Pennyfarthing | Rather than abbreviating to farthing, spell out full name. The large/small wheels allude to gearing. | |||||||||
Apache Gestalt | "an organized whole that is perceived as more than the sum of its parts." | |||||||||
Hexagonal | Explains the technical architecture of the product | too much of an implementation detail? | ||||||||
Apache Hex | Techie sounding | Possible trademark issues Negative - "put a hex on you" | ||||||||
Apache Hexag | Abbreviation | |||||||||
Apache Hexagn | Deliberate misspelling | |||||||||
Apache Hexagon | Possible trademark issues | |||||||||
Apache Honeycomb | Multiple hexagons alludes to modules, outer hexagon as the BC/system | Possibly good for artwork/logo? | ||||||||
Apache XAGon | variation on "hexagon", logo to give impression of speed | |||||||||
Apache Comb | Abbreviation of honeycomb | Too obscure? | ||||||||
Misc | xxx | |||||||||
Apache Meld | Merging together of business and IT? | aka Mind-meld. But may not translate well? | ||||||||
Apache Sweetheart | Because we love it | |||||||||
Apache Headroom | Because building systems requires thinking... | There are also unfortunate slang meanings of "head" | ||||||||
Apache Headstrong | similar; and because we're opinionated | |||||||||
Apache Reflect | Reflecting over the business domain Also alludes to the technical implementation | |||||||||
Apache Prometheus | stole the fire from heaven and give it to mere mortals | |||||||||
Apache Narcissus | picking up on the reflection idea | Negative connotations | ||||||||
Apache Edison | Light bulb (=idea) | |||||||||
Apache Procrustes | (the innkeeper who insisted that customers should fit his bedstead either by stretching them on a rack, or sawing their legs off. The original 'opinionated framework'?) | Too ironical? | ||||||||
Object Orientation | Real objects, rich behaviours | Not just about object-orientation, there is a place for other models (eg functional). Also, the framework itself is really an aspect-oriented framework (automatic UI representation of objects is a cross-cutting concern) | ||||||||
Stimula | after Simular | |||||||||
Norway | where OO was invented | |||||||||
Park | as in Xeroc Parc | |||||||||
LargeTalk | after Smalltalk. | perceived as a dead language? | ||||||||
ROOT | Real Object Oriented Technology | |||||||||
ROOF | Real Object Oriented Framework | |||||||||
DDD | domain-driven design | |||||||||
Ubiq | Abbreviation for ubiquitous language (business and IT speaking the same language) | |||||||||
Gardening metaphor | From "The Pragmatic Programmer" (2002), that gardening is a better metaphor for business IT systems than engineering; they need to be cultivated etc, are organic and grow | |||||||||
Apache Lancelot | a famous landscape gardener in the UK, responsible for many of the most splendid country house gardens, was Lancelot "Capability" Brown | Too obscure? | ||||||||
Apache Vine | linking stuff (people, business, systems) together | |||||||||
DRY Principle | Don't repeat yourself principle, from the "Pragmatic Programmers" | A bit dull as a theme? | ||||||||
Apache Sahara | name of a desert (dry thing, obviously) | runs risk of bad connotations | ||||||||
Apache Kalahari | ditto | |||||||||
Apache Gobi | ditto | |||||||||
Clean code | ||||||||||
Apache PureObjects | trademark issues? heard it before? | |||||||||
Apache Distil | ||||||||||
Business focused | xxx | xxx | ||||||||
Apache Biz4IT | Reminds me of OfBIZ | |||||||||
Rapid development | xxxx | xxx | ||||||||
Apache Acceleration | not sure about being a noun a bit trite? | |||||||||
Apache Accelerate | a verb, but still trite? | |||||||||
Japanese/judo metaphors | Because they sound cool, and Japanese terms have often been used in IT; also Dan's sport (!) | |||||||||
Apache Ippon | An immediate win (like a knockout in boxing) | |||||||||
Apache Hajime | Meaning "begin"... successful projects never end? | Difficult to sell to business, though... probably translates as "bottomless pit" | ||||||||
Apache Tatame | is the mat, not sure what the metaphor is there | |||||||||
Apache Jigoro | after Jigoro Kano, the inventor of judo who synthesized a number of earlier martial arts (principally aikido and ju-jitsu) | Would rather be paying homage to Engelbart | ||||||||
Apache Kyu | a student (cos we're all learning) | |||||||||
Apache Tori | the person performing the technique (the thrower) | |||||||||
Apache Yoshi | continue | |||||||||
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