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| Slogan | Motivation / discussion / notes |
|---|---|
| Do the right thing | ... we're not hackers |
| breaking down barriers between IT and business | ... ubiquitous language, NO etc. |
| Don't be square | If using a hexagonal architecture |
| Own your code | Custom software is a profit centre, not a cost centre |
| Be responsible, own your code | variant on the above, more opinionated |
| Take responsibility, own your code | ditto |
| Prototype. Deliver. Fast. | Emphasis speed |
| Business. Results. Now | similar |
| The art of leaving out | Because software has an ownership cost, you should have as little of it as possible |
| Stay dry | Alluding to the DRY principle |
| Keep dry | ditto |
| Simple, but no simpler | |
| From problems to solutions | |