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• Docker + containers
• gitlab

Discussion: "How evolve framework going forward" 

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Do we wrap automatically in v2.0?

• yes!

Discussion: Value Proposition/

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Marketing 

(03-valueproposition-1.jpg and 03-valueproposition-2.jpg)

(nb: Patrick has done a lot of further thinking on this subsequently; see lower down the page)

"Is Apache Isis for you?"

• fail-fast/disqualify
• is IT a cost centre, or a profit centre
• do you own your IT?
• The minimum information for your business
• Seasoned developers
  
  • do your IT guys like jazz? (!)

Who are our customers?

• those who want to change
• those who have a vision
• those who (should have recognised that they) need a feedback loop 

Why do we get veto'ed (by technical guys)?

• JDO (not Hibernate/JPA)
• Wicket (not Angular)

Do we care though?

• NO!  (Dan: though in discussion, I think we decided that we did)
• Need to create excitement, not reasoning

Marketing/website

• landing page should be for CTOs/IT managers
  • "metrics to impress", eg EUR bns annually paid by NO system in Ireland
• Stuff for University departments
• Enlist marketeers

What is our USP?

• rapid development
• evolves with your organisation
  • "flows with you"
• just focus on the domain
  • which will change
• digitize your knowledge

Killer apps

• Domain as a service 
  • in the cloud
  • drop "naked" JAR file into Isis, have it "light up"
• a little like Ionic Creator

Use cases for "Meta-model in a box" (embed Isis within Spring say, Dan: as per chapter in my NO/DDD book)

• • generated reports
  • Javadoc
  • PlantUML/graphviz visualizations
  • selling (XML representation)

JEE vs Spring

Apache Isis' Value Proposition / Marketing

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