If Search Engine Optimisation has no interest on the backend side, because it's most often used in an intranet, Itit's a main concern on the eCommerce side.
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In OFBiz, there are 2 ways to handle SEO on the eCommerce side of OFBiz, depending if you use the ecommerce webapp or it's new SEO specialised clone ecomseo webapp (since r1655803)
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