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Theme | Name | Justification/remarks | Remarks | Google check (what does googling "Apache Xxx" currently return)? | US TM check? | EU TM check? | China TM check? | Canada TM check? | India TM check? | |||||||||
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Bridges | Bridging IT and business, bridging people in business (backoffice to strategy) bridging/linking systems | As a metaphor, this could appeals to both business and techies | ||||||||||||||||
Apache Bridge | Nice and simple, means something to business. | "Apache Bridge server errors", from the Apache HTTP Server error logs | ||||||||||||||||
Apache Span | bridges span things | |||||||||||||||||
Apache Reach | bridges reach across things | |||||||||||||||||
Apache Menai | A more interesting name, after the Menai Straits bridge in the UK | Too obscure? | ||||||||||||||||
Apache | ||||||||||||||||||
Apache | ||||||||||||||||||
User empowerment / augmentationx, gearing | Not a theme that other frameworks target, so perhaps a good USP | |||||||||||||||||
Apache Engelbart | Also, innovation (as well as honouring the innovator) | Too obscure? Our target audience (s/w architects) | ||||||||||||||||
Apache Pennyfarthing | An early bicycle. The large/small wheels allude to gearing. Opportunities for a good logo | |||||||||||||||||
Gearing | Apache FarthingApache | Abbreviation of Pennyfarthing | . | The farthing was the small coin, penny was the big one. Might be confusing? | ||||||||||||||
Xxx | xxx | xxx | ||||||||||||||||
Apache | Hexagonal
| Explains the technical architecture of the product | too much of an implementation detail? | |||||||||||||||
Apache Hex | ||||||||||||||||||
Apache Hexag | ||||||||||||||||||
Apache Hexagn | ||||||||||||||||||
Apache HXG | ||||||||||||||||||
Apache Honeycomb | Multiple hexagons alludes to modules, outer hexagon as the BC/system | |||||||||||||||||
Abbreviation of honeycomb | Too obscure? | |||||||||||||||||
Xxx | xxx | xxx | ||||||||||||||||
Apache | ||||||||||||||||||
Apache | ||||||||||||||||||
Apache | ||||||||||||||||||
Apache | ||||||||||||||||||
Xxx | xxx | xxx | ||||||||||||||||
Japanese/judo metaphors | Because they sound cool, and Japanese terms have often been used in IT; also Dan's sport (!) | |||||||||||||||||
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