...
Theme | Name | Justification/remarks | Remarks | Google check (what does googling "Apache Xxx" currently return)? | US TM check? | EU TM check? | China TM check? | Canada TM check? | India TM check? | |||
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Bridges | Bridging IT and business, bridging people in business (backoffice to strategy) bridging/linking systems | As a metaphor, this could appeals to both business and techies | ||||||||||
Apache Bridge | Nice and simple, means something to business. | "Apache Bridge server errors", from the Apache HTTP Server error logs | ||||||||||
Apache Span | bridges span things | |||||||||||
Apache Reach | bridges reach across things | |||||||||||
Apache Menai | A more interesting name, after the Menai Straits bridge in the UK | Too obscure? | ||||||||||
Apache | ||||||||||||
Apache | ||||||||||||
Empowerment | Empowerment being for both users and also developers. Also augmentation, gearing, "problem solving" (esp for users) are similar ideas. | User empowerment / augmentation, gearing | Not a theme that other frameworks target, so perhaps a good USP | |||||||||
Apache Engelbart | Also, innovation (as well as honouring the innovator)
| Too obscure/easy to misspell? Our target audience (s/w architects) "We are like dwarfs sitting on the shoulders of giants" - Engelbart is one of them | ||||||||||
Apache PennyfarthingFarthing | A play on Penny Farthing and Steve Jobs 'A Bicycle for the Mind.' Also, I think a Penny Farthing will make for a cool logo. | The farthing was the small coin, penny was the big one. Might be confusing? | ||||||||||
Apache Pennyfarthing | Rather than abbreviating to farthing, spell out full name | An early bicycle. The large/small wheels allude to gearing. | Opportunities for a good logo||||||||||
Apache | FarthingGestalt | "an organized whole that is perceived as more than the sum of its parts." | ||||||||||
DRY Principle | Don't repeat yourself principle, from the "Pragmatic Programmers" | A bit dull as a theme? | ||||||||||
Apache Sahara | name of a desert (dry thing, obviously) | runs risk of bad connotations | Abbreviation of Pennyfarthing. | The farthing was the small coin, penny was the big one. Might be confusing? | ||||||||
Xxx | xxx | xxx | ||||||||||
Apache Kalahari | ditto | Hexagonal architecture | Explains the technical architecture | |||||||||
too much of an implementation detail? | Apache Gobi | ditto | ||||||||||
Hexagonal | Explains the technical architecture of the product | too much of an implementation detail? | ||||||||||
Apache Hex | Techie sounding | Possible trademark issues Negative - "put a hex on you" | ||||||||||
Apache Hexag | Abbreviation | |||||||||||
Apache Hexagn | Deliberate misspelling | |||||||||||
Apache HXGHexagon | Possible trademark issues | |||||||||||
Apache Honeycomb | Multiple hexagons alludes to modules, outer hexagon as the BC/system | Possibly good for artwork/logo? | ||||||||||
Apache XAGon | variation on "hexagon", logo to give impression of speed | |||||||||||
Apache Comb | Abbreviation of honeycomb | Too obscure? | ||||||||||
XxxMisc | xxx | xxx | ||||||||||
Apache Meld | Merging together of business and IT? | aka Mind-meld. But may not translate well? | ||||||||||
Apache Sweetheart | Because we love it | |||||||||||
Apache Headroom | Because building systems requires thinking... | There are also unfortunate slang meanings of "head" | ||||||||||
Apache Headstrong | similar; and because we're opinionated | |||||||||||
Apache Reflect | Reflecting over the business domain Also alludes to the technical implementation (how we build the metamodel by reflecting over the code) | |||||||||||
Apache Prometheus | stole the fire from heaven and give it to mere mortals | |||||||||||
Apache Narcissus | picking up on the reflection idea | Negative connotations | ||||||||||
Apache Procrustes | (the innkeeper who insisted that customers should fit his bedstead either by stretching them on a rack, or sawing their legs off. The original 'opinionated framework'?) | Too ironical? | ||||||||||
Object Orientation | Real objects, rich behaviours | Not just about object-orientation, there is a place for other models (eg functional). Also, the framework itself is really an aspect-oriented framework (automatic UI representation of objects is a cross-cutting concern) | ||||||||||
Stimula | after Simular | |||||||||||
Norway | where OO was invented | |||||||||||
Park | as in Xeroc Parc | |||||||||||
LargeTalk | after Smalltalk. | perceived as a dead language? | ||||||||||
ROOT | Real Object Oriented Technology | |||||||||||
ROOF | Real Object Oriented Framework | |||||||||||
PureObjects | Apachetrademark issues? | |||||||||||
Clean code | ||||||||||||
Distil | ||||||||||||
XxxRapid development | xxxxxxx | xxx | ||||||||||
Acceleration | ||||||||||||
Japanese/judo metaphors | Because they sound cool, and Japanese terms have often been used in IT; also Dan's sport (!) | |||||||||||
Slogan/taglines
- do the right thing
- breaking down barriers between IT and business
- don't be square
- own your code
- Prototype. Deliver. Fast
- Business. Results. Now.