Creative Brief
How might we update or enhance our product visual identifier/logo to best reflect our brand?
Brand Attributes
The Apache OpenOffice brand reflects the following attributes:
- global
- open
- transparent
- accessible
- clean
- strong
- leader
- approachable
- innovative
- modern
- sharp
- usable
- lightweight
Visual Elements
The following visual elements are associate with the Apache Open Office products:
- globe, orb, circle
- document, page, square,rectangle
- transparent materials
- letter O & O
- apache feather
- gulls, page curls
- document, book, booklet
Brainstorming
No wrong answers here, just a collection of sketches realizing the visual elements.
Notes
- consider a logo content, as seen in Flex